Defining your who
Clarifying whom the press release is about will focus your writing efforts. Is the press release content going to be about the organization's point of view in general, a special event like Muslim heritage week or a book fair, a person, or a response to a current national or global event?
The press release writing brainstorm exercise sheet example notes the who as the ICNA President arrival in Edmonton. You'll also want to define who the release is for. This is important so the release content best speaks to the target recipients.
Who is your target? The local media? Muslim community? A specific group of people? Some press release makers create press releases specifically to boost search engine optimization on certain phrases.
Once you have your press release who to find, you can continue to outline other content pieces to keep the writing momentum moving.
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