Distributing to Media Outlets
You've done the hard work, You've written a press release. You had something newsworthy to say, you said it and now you want people to hear it. There are several ways to distribute a press release.
How you distribute your release depends on whom the release is for, where that target audience is, as well as the topic of the release. Plan your distribution options as well as the time needed to make sure all the postings happen, as this make take more time than you anticipate.
You can personally send it to journalists, submit it to local papers if your release is geographically based, email it to target audience, share it on social media and your website or a combination of these choices.
Brainstorm Your Social Media Stretegy
Take time in your planning process to think about how will you use social media to target maximum audience. Reach out to your loyal customers, social media contacts on Facebook, Twitter, Google Plus, and your best customers might help spread the word. Social media is about being social, not self-serving.
Do Some Research On What Format Is Required By Your Target News outlets
Usually emailing the full body through your official account is the best way to send it to your target journalist. But remember some media organisations have special interactive forms on their web sites that you need to fill.
Check The Media Outlets and Social Media Response
Your work is not finished here. You need to monitor the newsoutlets to make sure it the press release made its way. You can remind a journalist or call a media outlets to ask why your press release has not been published. And Don't forget to monitor social media.
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