The who cares, is the most critical brainstorming point when writing a press release. A press release is wise, solidifies salability, and connection. Think of the who cares of a release, as the glue that ties it all together. It's the punch of the press release. You already answered why you were writing the release. Who cares is a self questioning, probing question, to help your communications go that extra step. Confront your self or the team writing the release, and make sure that you cover why should your target reader care?In the brainstorming exercise, for the London Hotel San Francisco, notes includes who cares points that play off the why.
What you will also see in the brainstorm exercise, is more depth coming out. Like, there are thousands of options in the area, but an event or meeting planner who wants a distinct experience, an impressive room,and the peace of mind that a concierge brings will want to work with us. By documenting these points, that help a reader care in your press release writing brainstorm exercise files sheet, you. You can make sure that the purpose is fully communicated, when you start writing, as well when you edit.
The who cares question, is a Marketing must, to help extract more value points to include in the press release content.The why question pulls those value points out to help determine if a press release is worth writing, and to help make it meaningful to the reader. But the who cares pries further, making you dig a level deeper, to really answer in a way that gets to the gut of what you want to convey. Asking the right questions of yourself, or the team writing marketing communications, is the core of effective communications and information exchange.
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