Writing the Body
The body is the longest part of the press release. This is where you make sure your who, what, when, where, why, how, and who cares points are addressed.
The press release body content starts by stating the location of the release and date. This is standard practice for most press releases. The city stated is usually the city of the organization.
Get Right To The Point
When you are writing the body remember to get right to the point. Reporters want facts and so does the general public. Don't go overboard with a long lead-in. Get to the point immediately. The brainstorm exercise should have helped you outline critical points that the release needed to include.
Don't Use Fluffy Language
To add authenticity to the release, use plain and formal language. Keep your release interesting and educational but don't fall into the trap of using exaggerated adverbs or adjectives. This can really put of journalists, detract audience and negate credibility.
Always Include The Call To The Action
Be sure to close your release with facts to tie the text up, and always include a call to action. The bulk of the writing is done in the body.
It is mandatory but it should not be more than one or two sentences long. Also invite the readers to your organisation's or event's website for further information.
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