Improve Visibility Through Press Releases Part 4A: Writing a Title

The structure of a release, begins with a title. Also called a headline. And follows with the subhead, the body of content. A quote, a clear call to action. I'll give specifics on each part of the release. The title of a release is where a writer makes it or breaks it. This is the first thing that a reader sees and it'll either pique their interest to make them want to read more, or it will lose them.

Your title has to count, and needs to be short, fitting on one line while encapsulating the entire theme of the release. A press release title needs to be factual, descriptive, as well as capture readers' attention so they want to read more. The press release title is often a larger font than the rest of the release, and bolded.  If you want a journalist, or customer, or whoever your desired reader is to be interested.

That title has to be interesting to them. The title of the press release we created for the Syrian Refugee Dinner is ...........

It's nothing fancy, just straight to the facts. The title gives the reader clarity into what the full release will be about. It includes words that might help boost search visibility for the concerned people who might care about the event and your organisation and and cause.

While a title is written to help keep an ideal reader reading more, don't be afraid to write your title to also weed out the wrong audience. Why waste time attracting the wrong people? Be specific in your content, and make your press release headline count, time is money.

Sometimes the title is the last thing written, or it may get edited during the writing process and it may be revised and revised many times. Good writers change titles many times while writing a release and they always found ways to improve it in the editing process.

Avoid Fluffy Language and Get To The Point

Press releases are structured to help focus writers so they cut the fluff, and get right to the importance of what they are trying to say.